Find industry insights and updates relevant to your business needs.


Welcome to the Hearst Midwest Media Group's business-to-business blog.

Hearst publishes multiple consumer-facing daily and weekly newspapers, magazines, business directories, websites and more throughout Michigan and Illinois. As a counterpart, HearstMediaMidwest.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.

Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.

August 29, 2019

Bieri Hearing Specialists’ Doubles Revenue Through Hearst Michigan Campaign

In this featured case study, we will delve into how Hearst Midwest Media Group (HMMG) developed a comprehensive print and […]
October 16, 2019

Education Marketing Insights: How an Agency Can Help Advertise Your School

Before this school year kicked off, our colleagues at Hearst Bay Area highlighted the many challenges educational institutions face when […]