Find industry insights and updates relevant to your business needs.
Welcome to the Hearst Midwest Media Group's business-to-business blog.
Hearst publishes multiple consumer-facing daily and weekly newspapers, magazines, business directories, websites and more throughout Michigan and Illinois. As a counterpart, HearstMediaMidwest.com is a regularly-updated resource, providing thought leadership, insight and direction for local business owners and marketers on building and maintaining successful promotional campaigns.
Here you'll find case studies, best practices, white papers, trade articles and research across a variety of business categories, all presented to help maximize your advertising ROI and reinforce the effectiveness of Hearst marketing channels and offerings.