THE STORYSTUDIO
Empowering Brands to Tell Their Stories.
Non-Profits
You know the work your non-profit does resonates with people, so get your story out there! Learn more about the work StoryStudio has done with non-profits in the case studies below.
Crayons to Computers
In order to generate awareness and drive donations for their non-profit organization within the greater Cincinnati area, Crayons to Computers worked with StoryStudio to highlight their mission.
Readers spent 543% more time on the content than the industry standard. The client has this to say, "The campaign was a tremendous addition to their overall mix. The end result was that 50% of this year's backpack donations were NEW donors to their roster, for an organization like this it means they can factor in the "lifetime value of a donor" which more than outweighs their overall campaign investment."
Big Dog Ranch
With the goal of educating readers on a hot button issue and further inspire them to donate, Big Dog Ranch partnered with StoryStudio to convey their mission.
The story received 2.75 million impressions and was featured on New York Daily News, ABC Local, CBS, NY Post, BBC, ET Online, ABC, MSN, and CNN. The average scroll depth of 80%, which is nearly double the benchmark of 43%.
Cycle For Survival
In partnership with the StoryStudio, Cycle for Survival was able to tackle its main KPI’s – awareness & engagement – in an impactful way through a custom story.
With a total of 2,523,726 impressions, this story earned a total of 7,180 brand engagements. These engagements are a compilation of page views and clicks.
The average time spent of 5:26 minutes was 376% higher than the desktop benchmark of 1:03 seconds and 466% above the mobile benchmark of :53.
Habitat For Humanity
In partnership with the StoryStudio, Habitat for Humanity has been able to tackle its main goals – awareness & engagement – in an impactful way through a custom story designed to resonate with and inspire Bay Area readers.
The average time spent of 3:36 minutes was 286% higher than the industry standard of 56 seconds.
Readers scrolled an average of 72% down the page, which is 66% higher than the industry standard of 43%.
Wildcare
In partnership with StoryStudio, WildCare was able to tackle its main KPI’s – awareness & engagement – in an impactful way.
With over 1 million impressions, WildCare’s custom story on SF Gate earned a total of 4,516 brand engagements. These engagements are a compilation of page views and clicks on native placements.
With an average time of 4:58 minutes spent on the page, 373% higher than the desktop benchmark of 1:03 minutes and 462% higher than the mobile benchmark of 53 seconds, the story has proven to be both interesting and valuable to readers.
The Basic Fund
In partnership with the StoryStudio, The Basic Fund was able to tackle their main KPI’s – awareness & engagement in an effective way through a custom story.
With over 1M impressions, The Basic Fund’s custom story has earned a total of 2,326 brand engagements thus far in the campaign. These engagements are a compilation of page views and unique visits.