THE STORYSTUDIO
Empowering Brands to Tell Their Stories.
Events
Do you have an event you need to promote attendance for? StoryStudio can help by creating custom content to engage your target audience and get them excited to save the date! Learn about the work StoryStudio has done to promote events by reading the case studies below.
HALL Wines Cabernet Cookoff
To drive awareness and attendance for an annual wine and food event in Napa Valley, HALL Wines worked with StoryStudio to create content around how to enjoy the best Napa has to offer.
The story earned a .20% click-through rate, mightily surpassing the industry standard of .08%. The average reader spent more than 2.5 times as long than the industry standard enjoying the story.
“We were extremely happy with our StoryStudio experience; I think the sold-out event speaks for itself!” - Director of Marketing at HALL Wines
Charlene Peters, Marketing
Visit Calistoga
Northern California Renaissance Faire
With the goal of driving brand awareness and engagement with a millennial audience, the Northern California Renaissance Faire worked with StoryStudio to create 10 tips for first-time attendees.
Millennials love an excuse to dress up in a costume! The story received more than 14,000 views and an average click-through rate of .20% which is more than twice the industry standard.
Safeway Open Golf Tournament
In partnership with the StoryStudio, Safeway Open was able to tackle its main KPI’s – awareness & engagement – in an impactful way through a custom story designed to let readers know about the Safeway Open Golf Tournament.
With over 1.9M impressions, Safeway Open Golf Tournament’s custom story has earned a total of 9,309 brand engagements thus far in the campaign. These engagements are a compilation of page views and clicks.
With an impressive average time spent of 3:34 minutes, 240% higher than the desktop benchmark of 1:03 minutes and 304% the mobile benchmark of 53 seconds, the story has proven to be both interesting and valuable to readers.
Healdsburg Jazz Fest
In partnership with the StoryStudio, Healdsburg Jazz Fest was able to tackle its main KPI’s – awareness & engagement through a story about performances at the festival.
With a total of 500,014 impressions, this story earned a total of 2,298 brand engagements. These engagements are a compilation of page views and clicks.
Taste of Sonoma
In partnership with StoryStudio, Taste of Sonoma was able to tackle its main KPI’s – awareness & engagement – in an impactful way through a custom story.
With over 1.4M impressions, Taste of Sonoma’s custom story earned a total of 9,314 brand engagements. There were 4,301 clicks onto the story from native placements and 5,013 page views.
There were 248 clicks off the page to Taste of Sonoma’s website.