THE STORYSTUDIO
Empowering Brands to Tell Their Stories.
Retail
What does your business have to offer that your customer can't find anywhere else? Work with StoryStudio to create engaging custom content that will make your target audience want to shop at your business. Learn about the stories StoryStudio has created for businesses in the retail space by reading the case studies below.
Glassbaby
With the goal of boosting brand awareness, Glassbaby worked with StoryStudio to create a Mother's Day gift guide.
Who doesn't love a good gift guide? The story received more than 2,650,000 impressions and more than 8,900 engagements. It was picked up by CNN, PopSugar, People, Southern Living, Time Magazine, Martha Stewart.
Gay Machado, PR
IRG Marble
Gump's
To compete with its competitors during the holiday season, Gump's partnered with StoryStudio to portray the magic the brand holds during the holidays.
The story certainly gave readers that warm, fuzzy feeling. Overall, there were nearly 3 million impressions and more than 6,000 engagements. It was featured on CNN, Fox News, NY Post, Allure, MSN, People, Vanity Fair, InStyle, and GQ.
Integrated Resources Group (IRG)
In partnership with StoryStudio, IRG was able to tackle its main KPI’s – awareness & engagement – in an impactful way through a custom story designed to highlight a variety of ways a unique stone can transform the look and feel of any room to fit a consumer’s preference.
Users spent 335 hours in front of the brand, reading the content with scroll depth at 91% and over 1 million impressions.
Casper Mattress
Casper Mattress was able to tackle its main KPI’s – awareness & engagement – in an impactful way through a custom story designed to show Bay Area residents just how easy it is to have a great night’s sleep.
The average time spent of 4:02 minutes was 284% higher than the desktop benchmark of 1:03 seconds and 357% above the mobile benchmark of :53.
YEMA
YEMA was able to tackle its main KPI’s – awareness & engagement – in an impactful way through two custom stories.
With over 2.6M impressions, YEMA’s custom story earned a total of 9,575 brand engagements.
With an average time spent of 2:11 minutes, 119% higher than the desktop benchmark of 1:03 minutes and 160% higher than the mobile benchmark of 53 seconds, viewers are shown to resonate with the content. With a majority of viewers using a mobile device (77%), the time spent is especially impressive.